Available for full-time & contract roles · Bucharest · remote / hybrid / on-site
UX Specialist with 14+ years across fintech, healthcare, SaaS and travel.
I turn high-friction workflows and complex data into intuitive, high-converting products. With a technical background and a creative eye, I speak the same language as designers, product managers and engineers.
What I do
Strategy, design and implementation
Product strategy & UX
End-to-end UX lifecycle: user research, journey mapping, information architecture and complex multi-screen workflows. UX audits and conversion optimization based on Baymard standards.
Design systems & UI
Component-based interfaces in Figma and Sketch: atomic design, component libraries and UI guidelines, with accessibility (WCAG) built in from the start.
Design-to-code fluency
A front-end background (HTML5, CSS3/SCSS) means smoother hand-off, fewer surprises in development and pixel-perfect, responsive results.
- Fintech
- Healthcare
- SaaS & analytics
- Travel tech
- E-commerce
- B2B platforms
Selected work
Recent projects
Recommendations
What people I worked with say
“I worked with Madalina at Paybilla. She managed the entire UX/UI and Front-end-development aspects of the product. I was amazed since day one by her skills and the speed of implementation. I truly believe that Madalina is one of the best front-end developers that I worked with. Her vast experience, skills-set, focus, and vision are vital for a company that wants to have modern UI/UX development for its products. She is also a very trustworthy person, punctual, and a pleasant colleague.”
“It was a pleasure working with Madalina. Out of the few designers we have shortlisted, we have decided to work with Madalina as her style, creativity, responsiveness, and work ethic were exceptional. She has delivered to deadlines and gone above and beyond her scope to satisfy changing requirements. She has a very good eye for color and proportions; her style is very clean and professional. I would gladly recommend her for any web UI project.”
“Mădălina is a hard-working and exceptionally talented UX designer who helped us deliver several high-profile projects. She's very efficient, inquisitive, independent, and always reliable in delivering the best possible outcome for the project. I'm very happy to recommend Mădălina and looking forward to working with her again in the future.”
About me
Creative, analytical and technical
Mădălina Țaina
I design the bridge between business objectives, complex user needs and technical feasibility. My background spans computer science and finance, which is why dashboards, data-heavy products and fintech flows feel natural to me.
I run Inotec Agency for team projects and collaborations, and I also take on independent UX roles.
Have a product that needs better UX?
Tell me about your project, a quick message is enough to start.